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Don't Be Scared Of Emojis In Subject Lines

“Emojis are everywhere. They are a fun and effective way to communicate. Look at the last text message conversation on your phone and see how many emojis were used. Your email is going to be surrounded by several more in the inboxes of your recipients. Using emojis in the subject line is a great way to stand out, often pulling a much higher open rate when split-tested."

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