• by Richard Whitman , Columnist, December 7, 2016

Santa Monica-based RPA has hired Marlon Hernandez as VP Group Creative Director of the agency's digital group. Hernandez will report to CCO Joe Baratelli. Hernandez comes to RPA from Saatchi & Saatchi LA where he led that agency's Platform Design team.

On hiring Hernandez, Baratelli said, “The ever-changing world of digital design continues to open new opportunities to create unique content for our clients. Marlon, with his deep digital and design roots, Web dev, UX and UI experience, will shape compelling, cutting-edge digital experiences for all of our clients and their customers.”

Before working at Saatchi & Saatchi, Hernandez worked at TBWA\Chiat\Day and Crispin Porter + Bogusky as well as R/GA and ATTIK. His client experience includes VW, Nike, Hurger King, Adidas, Pepsi, Tostitos, Ban of America, USPS, Aetna, Subaru and Verizon.

At RPA, Hernandez will work on American Honda, ampm, Apartments.com, ARCO, CoStar Group, Los Angeles Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy, Southwest Airlines and others.