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Lidl Christmas TV Ad Named As Most Likely To Drive Sales

Lidl's Christmas campaign has topped a list of Christmas ads most likely to make people buy. The study, conducted by Kantar Millward Brown, tested 19 of this year's "most talked-about ads" and scored each on 12 factors including persuasion, entertainment, involvement, "sets the trends" and "different from others." Each factor was measured out of a possible score of five.

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