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The Tao of Matthew McConaughey

Take the Lincoln campaign. McConaughey didn’t need a free car when he began pitching the Lincoln MKC in 2014. What he did need was a platform to get his message across. His work with Lincoln made him a hot enough property in the advertising industry that Wild Turkey signed him not only as the face of its brand but also as the creative director for the commercials.

Read the whole story at The New York Times »

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