• by Erik Sass  @eriksass1, December 12, 2016

TEN: The Enthusiast Network, which publishes Motor Trendamong other titles, has rebranded its in-house content and production agency, in conjunction with a new executive hire to lead the division. The news comes not long after a big expansion at the company’s events division.

TEN’s in-house creative entity, formerly known as MindOverEye, has been renamed StudioTEN to emphasize its connection with the publisher’s content brands, as well as its production capabilities.

To lead the rebranded division, TEN has hired executive producer Jerry Solomon to serve as managing director of StudioTEN.

Solomon previously served as managing partner of Epoch Films, where he cofounded the branded content company Dandelion. Solomon was also the producer for the “Love Has No Labels” campaign for The Ad Council, which garnered over 125 million views online, and produced spots for Apple’s iconic “I’m a Mac” campaign.

StudioTEN has produced content for various advertising clients, including Honda, Dodge, Alfa Romeo, Ford, General Motors, Vizio, and Nike.

As noted, TEN also recently announced a significant expansion of its automotive events business, which includes more than 20 racing and aftermarket lifestyle events, centered on three staples of the auto event circuit: the Hot Rod Power Tour, Hot Rod Drag Week, and Car Craft Summer Nationals.

On the editorial side, over the summer, Motor Trend OnDemand launched a new online video and podcast feature, called “Daily Fix,” hosted by veteran auto journalist Carlos Lago.