Around the Net
Social Buy Buttons Are Not Working, Campaigner Claims
- Internet Retailer, Friday, December 16, 2016 7 AM
Most retailers don’t use Buy buttons, and even among those that do, few generate significant sales from them. Facebook, Instagram, Pinterest and other social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons and few are generating much in the way of sales.
