• by Jack Loechner , Staff Writer @mp_research, August 11, 2002

Although year-to-year growth in online sales of home and garden products has slowed from 130 percent in the first quarter of 2002 to 78 percent in the second quarter of 2002, the category remains an important growth driver in e-commerce. In the second quarter of 2002, the category generated $442 million dollars online (excluding auctions). Who's leading in this fast-growing category? The top five Web sites ranked by total online sales of home and garden products in the second quarter of 2002 are:

• 1. sears.com
• 2. amazon.com
• 3. jcpenney.com
• 4. brylanehome.com
• 5. potterybarn.com.

Other important categories on the Web for the last week in July, as reported by comScore Media Metrix, are:

Top 10 Categories Average Daily
Unique Visitors (000) Week Ending

	July 21	July 28
1. CORPORATE PRESENCE	52,083	53,158
2. SERVICES	45,464	46,322
3. PORTALS	42,057	42,608
4. ISP	25,580	26,484
5. RETAIL	20,175	21,264
6. NEWS/INFORMATION	18,967	19,744
7. SEARCH/NAVIGATION	19,132	19,697
8. PROMOTIONAL SERVERS	19,072	19,501
9. ENTERTAINMENT	17,203	17,956
10.DIRECTORIES/RESOURCES	17,058	17,294

Source: comScore Media Metrix

And the Top 10 Category-Gainers Based on
Average Daily Unique Visitors
for the Week Ending July 28, 2002 are:

	Avg. Daily Unique Visitors (000)	% Change Over Prior Week
1 Health- Pharmacy	927	59.8%
2 Retail- Fragrances/Cosmetics	286	34.9%
3 Retail- Health Care	1,118	31.7%
4 Business/Finance- Taxes	140	30.8%
5 Community -Teens	330	27.9%
6 Business/Finance -News/Research	5,892	22.2%
7 Directories/Resources -Classifieds	1,103	20.9%
8 Business/Finance -FinInfo/Advice	1,985	20.2%
9 Real Estate	1,617	20.0%
10 Retail -Home Furnishings	561	17.6%

Source: comScore Media Metrix