Around the Net
Thomas Cook Moves Into Addressable TV For New Campaign
- Campaign, Wednesday, December 21, 2016 8:16 AM
Thomas Cook is shifting money into online video and addressable TV advertising for a new campaign, "You Want, We Do," which details how it can tailor holidays to suit individual customers. The travel company is making greater use of Facebook video, YouTube and addressable TV ads through Sky's AdSmart platform and marrying that with customer relationship management (CRM) data.
