Magazine Publishers Promote Electronic Media Kits
Jul 22, 2002, 12:00 AM
The Magazine Publishers of American and Mediamark Research Inc. have teamed up to promote electronic media kits, particularly the MRI+ system. “As more companies convert media kits from print to electronic, the timeliness, accuracy and accessibility of those kits is key to their ultimate usability,” said Wayne Eadie, MPA’s SVP/Research. “By embracing this new delivery system for the information we have traditionally provided in a less-efficient form, it’s a win-win for all concerned.” Bob Warren, director of MRI+, said the effort helps publishers and planners make magazine planning easier and smarter.