• by Larissa Faw , January 6, 2017

American Signature, Inc. (ASI) is naming Omnicom's Organic as its digital AOR following a competitive pitch. Sibling Omnicom shop PHD already handles media duties and Translation currently handles creative chores. 

Organic will work across the company’s portfolio which includes American Signature Furniture and Value City Furniture and expand the brand’s marketing presence into a multichannel experience, the firms say. American Signature and its sibling brand Value City Furniture operate 125 stores in 18 states. 

ASI has upped its visibility in recent years as it differentiates itself from traditional discount furniture advertising. Last year, the family-owned home furnishings company worked with The Richards Group for the "How to Buy the Perfect Piece" campaign that included six TV spots, as well as radio, print, digital, and social components.

The creative offered short, relatable stories that tell how furniture shopping can be an easy and enjoyable process. The tagline "How to Buy the Perfect Piece" was woven throughout the campaign. 

@amsigfurniture  @organicinc