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Nielsen: Streaming Becomes Main Music Listening Mode

Last year, streaming became the primary mode of music listening among U.S. consumers, according to Nielsen. “Overall on-demand audio streams surpassed 251 billion in 2016 -- a 76 percent increase that accounts for 38 percent of the entire music consumption market,” Pitchfork writes, citing Nielsen. Plus, according to Nielsen: “The on-demand audio streaming share [of total music consumption] has now surpassed total digital sales (digital albums + digital track equivalents) for the first time in history.”

Read the whole story at Pitchfork.com »

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