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Ocado Seeks A Media Agency Ahead Of TV Push

  • Campaign, Wednesday, January 11, 2017 6:08 AM

Britain’s biggest online-only grocer has contacted media agencies and it is thought the company is looking to spend up to £5m on marketing in traditional broadcast media. Ocado is believed to be keen to raise awareness in its battle with the big grocers and newer rivals such as Amazon Fresh, particularly as inflation is on the rise because of sterling’s slide.

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