• by Steve McClellan  @mp_mcclellan, January 11, 2017

DDB San Francisco, part of Omnicom, has been appointed lead marketing partner for the Energy Upgrade California program of the California Public Utilities Commission (CPUC) following a formal review. 

The client is a nonprofit organization that promotes efficient energy usage throughout the state of California.

According to public files, it has a marketing budget in the $7 million range. 

DDB San Francisco will lead an integrated team of specialized sibling agencies comprised of DDC (government affairs), Alma (multicultural Marketing), Fleishman Hillard (PR and social), OMD (media) and Tribal Worldwide (digital). 

Prior to the appointment, the organization used a group of agencies from different holding companies. A 2015 campaign, for example, utilized the services of Lowe Campbell Ewald and Ogilvy, among others. 

The Energy Upgrade California program communicates the state’s energy efficiency and clean energy efforts. The program deploys a mix of marketing, education and outreach programs. It encourages consumers to do what they can to reduce their energy consumption.   

“Achieving the Energy Upgrade California’s objectives will require us to inspire millions of people across the state, change behaviors and drive consumer action. This engagement reflects the ambitions DDB San Francisco has to work with brands that have truly meaningful social and economic impact,” stated Todd Grantham, President/CEO of DDB San Francisco.