• by Amy Corr  @MediaPostOTL, January 11, 2017

Cristina "Tin" Sanchez joined DigitasLBi as senior vice president, group creative director for the New York region. Sanchez will serve as creative lead for AstraZeneca and report to Atit Shah, executive vice president, executive creative director, New York and Atlanta. She joins the agency from Ogilvy London.

Prior to that, she was executive creative director at BBDO Guerrero, where she created Pantene's "Labels for women," which earned multiple awards. Sanchez also co-created #Unselfie, which was created to raise awareness of the devastation in the Philippines after Typhoon Haiyan. The campaign garnered numerous awards, including two Cannes Lions.

"Tin is a true creative force, having led highly recognized, awarded, and effective work across a diverse range of accounts," said Shah. "As we look to deepen our storytelling abilities and invent new brand experiences for our clients, Tin is a thrilling addition to the New York leadership team."