• by Richard Whitman , Columnist, January 12, 2017

Jack Morton Worldwide has hired Rachel Donovan as senior vice president, executive creative director, based in the agency's New York office. Donovan was previously global creative director at McCann Health.

Of the hire, Jack Morton Worldwide CCO Bruce Henderson said, "As executive creative director in New York and a member of our global creative council, Rachel will have an instrumental role in the creative direction of our agency. Rachel's creative vision, her breadth of experience, and her proven leadership skills will be
invaluable as we continue to create extraordinary brand experiences for our clients."

Before McCann Health, Donovan worked at Spike Lee's agency Spike DDB as well as at Sapient Nitro, UniWorld, Publicis and Havas Worldwide. She began her career as an art director at BBDO, after graduating from the School of Visual Arts with a BFA in advertising and graphic design.

Donovan's category experience includes automotive, beauty, consumer packaged goods, mobile devices, entertainment, healthcare, and technology.  Former clients include Pepsi, Chevrolet, Cadillac, Reckitt Benckiser, Novartis, HBO, GE, AT&T, Target, Time Warner Cable, Colgate, Dove, match.com, and Airbnb.

You know, I really wish the people who wrote press releases would allow and encourage the people they are writing about to create their own quotes rather than have them regurgitate inhuman, robotic buzzword bingo like, "I'm excited to build upon Jack Morton's extraordinary legacy, while pushing the creative boundaries and furthering the innovative culture with its incredibly talented team."

While I'm absolutely positively convinced Donovan is, indeed, excited about this new gig but it'd come across far more sincerely if she had just said something like, "This new job is going to be f*cking
awesome!"