The move was announced March 1 at Search Engine Strategies in New York. During his keynote speech, Yahoo! co-founder Jerry Yang said the move was designed to present users with a more unified view of
Yahoo! Search. The rebranding includes several product name changes, and a new advertiser center at searchmarketing.yahoo.com where all Yahoo!'s sponsored search offerings and listings submit products
have been brought together.
Read the whole story at ClickZ, April 18, 2005 »
