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Spammers Are Tracking Response Rates

Spammers are adopting the practices of legitimate mailers by collecting metrics on how often people open messages and their click behavior once the email is opened. Spam campaigns are on the rise. According to the FBI, email scams were up 1,300 percent in the first half of 2016, over the prior year costing companies some $3 billion a year. According to research from MailControl, 40 percent of all email contains tracking code, and around 1 percent of that code is considered "high risk."

Read the whole story at TechRepublic »

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