Proximity Worldwide named Reza Ghaem-Maghami as global chief strategy officer, based in Paris. In this position, Ghaem-Maghami will work with global clients to develop their data-driven strategies, as
well as with local Proximity offices to help shape the network's strategic positioning. Most recently, he was president of OgilvyOne and Geometry Global France. Prior to that, he was chief data
officer of Proximity Worldwide.
"Proximity's heritage is in direct, data and digital. Reza's expertise in these areas, together with his global experience and deep knowledge of the adtech and
performance media landscape make him the perfect candidate for the role," said Chris Thomas, chairman of Proximity Worldwide. "The fact that Reza knows the Proximity network is a bonus and I am
delighted he has returned."
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