The Brand Atlanta Campaign selected Grey Worldwide Atlanta to develop a brand identity and advertising campaign that will promote Atlanta as a business, tourism, and lifestyle destination. The selection of Grey Worldwide Atlanta followed a reviewed of more than 50 agencies. Grey Worldwide Atlanta will partner with Lattimer Moffitt Communications, a minority-owned communications firm, to develop a TV, print, radio, and outdoor campaign. The campaign is expected to launch in the fourth quarter of 2005. Spending was not released.