Behavioral targeting provider Revenue Science Monday announced the launch of a new program for advertising agencies. The program, available to all agencies, is designed to help them capitalize on
behavioral targeting without learning any new systems or going through difficult planning and execution. The entire service--from initial consultation to recommendation plan--works on a two-week
schedule. The five steps begin with an initial session where the agency provides its campaign/marketing goals and is completed with a customized cost-and-reach efficient media recommendation that
leverages behavioral targeting.
