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WildTangent, 24/7 Real Media Partner for Dynamic In-Game Ads

Game publisher WildTangent is expected to announce a partnership today with 24/7 Real Media to serve ads dynamically into its downloadable games. The first game featuring the technology, "Snowboard Super Jam," puts Jeep and Oakley in the game, both as sponsors and as advertisers.

Read the whole story at ClickZ, April 19, 2005 »

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