Baskin-Robbins Signs Sweet Deal With NBC
Jul 23, 2002, 12:00 AM
Ice cream retail franchise Baskin-Robbins will introduce a new sundae and four ice cream flavors that tie in with five new fall shows on NBC. The partnership will also feature an online "SWEETstakes." Baskin-Robbins will premiere its "must taste" line-up of treats in stores from September 3 through October 27 including a “Fear Factor Sundae,” “Will & Grace's Rocky Road of Romance,” and even a new show-theme “Good Morning Miami Mint.” Baskin-Robbins and NBC will also partner with an online "SWEETstakes." Consumers will be able pick up a game card at their participating Baskin-Robbins and log onto AOL for a chance to win one of five prizes from NBC including a behind-the-scenes live taping of "Fear Factor."