AdTheorent Partners With Commerce Signals To Optimize Use Of Purchase Data

AdTheorent announced on Thursday a partnership with Commerce Signals, with the aim of enhancing the optimization and measurement of digital media campaigns based on data from online and in-store purchases.

Through the partnership, AdTheorent clients will have access to data about incremental sales, sales lift and total sales both on- and offline, as well as access to information about change in purchases, frequency, average purchase and dollars spent per customer, all as a function of digital campaign exposure.

The information is generated within 72 hours of submitting a request for a measurement report.

“As a result of our partnership with Commerce Signals, we can now utilize purchase insights to further fuel our machine learning platform to model toward the most favorable audiences,” stated Rick Dalton, vice president of yield and data strategy at AdTheorent.  

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