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P&G Announces Wide Review To Bring Transparency To 'Murky' Media
- The Drum, Tuesday, January 31, 2017 9:15 AM
Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. It forms part of a four-point plan the business has put in place to exert greater control over the quality of its media strategy and ultimately create better advertising.
