Just as Snap Inc. is about to file for its initial public offering, Techcrunch reports that Instagram Stories may be stealing a little of Snapchat's thunder. Analytics providers, social media
celebrities, and talent managers told TechCrunch that they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on Aug. 2, according to a report in Techcrunch. "Most
reported declines in Snapchat Stories view counts ranging from 15 to 40 percent, and a reduction in how often they or those they monitor post to Snapchat Stories." Techcrunch sources report
growing view counts on Instagram Stories, and engagement-to-follower rates. "The success of Instagram Stories, the decline in Snapchat usage we’ve heard from a wide array of sources, and
Facebook’s relentless drive to compete with the startup could spell trouble for Snapchat’s IPO," Techcrunch reports. That IPO is set for some time in March.
Read the whole story at TechCrunch »