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Instagram Stories Is Stealing Snapchat's Users

Just as Snap Inc. is about to file for its initial public offering, Techcrunch reports that Instagram Stories may be stealing a little of Snapchat's thunder. Analytics providers, social media celebrities, and talent managers told TechCrunch that they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on Aug. 2, according to a report in Techcrunch. "Most reported declines in Snapchat Stories view counts ranging from 15 to 40 percent, and a reduction in how often they or those they monitor post to Snapchat Stories."  Techcrunch sources report growing view counts on Instagram Stories, and engagement-to-follower rates. "The success of Instagram Stories, the decline in Snapchat usage we’ve heard from a wide array of sources, and Facebook’s relentless drive to compete with the startup could spell trouble for Snapchat’s IPO," Techcrunch reports. That IPO is set for some time in March.

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