Sirius Gets Help From Sears
Jul 30, 2002, 12:00 AM
Sirius Satellite Radio has announced an agreement making Sears a national retailer of its products.. Sirius will provide Sears locations nationwide with listening stations to help introduce Sears customers to the benefits of the service, which is competing with XM Satellite radio for the fledgling digital marketplace. Starting today, Sears and Sirius will begin installing displays in 850 stores across the country. The program is expected to be fully operational by August 30. DaimlerChrysler has announced plans to offer Sirius radios in 17 models of Chrysler, Dodge and Jeep vehicles beginning this fall. BMW has announced plans to offer Sirius radios as an accessory in its most popular models through BMW Centers across the country, including select BMW 3 Series, 5 Series and X5 vehicles. Nissan has announced plans to offer Sirius radios as an option this fall on six Infiniti and Nissan 2003 models, and future Audi and Volkswagen models will also offer Sirius. Sirius also has agreements to install AM/FM/SAT radios in DaimlerChrysler, BMW, Audi, Volkswagen, Ford, Mercedes-Benz, Jaguar, Volvo and Mazda vehicles.