Commentary
Is Mobile Search Cannibalizing Google's Core Search Business?
- by Gavin O'Malley , Staff Writer @mp_gavin, February 9, 2017
Along with the continued strength of YouTube, Alphabet in January credited mobile search with driving fourth-quarter revenue.
During the period, revenues were up 22% year-over-year, and 24% on a constant currency basis.
“This performance was led by mobile search and YouTube,” Ruth Porat, CFO of Alphabet, stated.
Yet analysts are …
Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.
