• by Jess Nelson , February 9, 2017

Customers of StoryPorts' interactive email marketing software have gained access to Litmus' testing capabilities to help render their emails correctly on any device or client. 

The new partnership combines the content-driven technology that helps marketers create emails with the email testing and troubleshooting technology that ensures the newly developed emails work properly.  

StoryPorts is a marketing technology company powering a content studio that its customers can use to easily populate their email and content marketing campaigns. Headquartered in Cincinnati, Ohio, StoryPorts aims to reduce email development time by automating the newsletter creation process and repurposing previously developed brand content and user-generated content.

StoryPorts Email Studio can build HTML emails using content from any Web source with an easy-to-use drag-and-drop feature.  StoryPort automatically populates its content feed in real-time based on the company’s integrations across a multitude of channels, including eCommerce feeds, Facebook, CRM, WordPress and YouTube.

The company also integrates with popular vendors like the Salesforce Marketing Cloud for streamlined workflows. Otherwise, marketers can simply paste the HTML code from StoryPorts into any other ESP provider like HubSpot, MailChimp or Adobe.

Thanks to a new partnership and integration between Litmus and StoryPorts, customers of both companies can now troubleshoot email designs by accessing Litmus’ testing capabilities from within the StoryPorts user interface. The integration is currently available to all StoryPorts’ users with a Litmus account.

Based in Cambridge, Massachusetts, Litmus is a Web-based email creation, testing, and analytics platform that enables its customers to check the rendering of their emails across more than 50 email providers, browsers and devices. Litmus takes a snapshot of what the email in question will look like across screens. By previewing an email before it reaches a subscriber -- or boss -- marketers can eliminate broken emails by identifying any potential issues ahead of time.  

Every email client might potentially display HTML code differently, so it’s imperative that marketers test their emails for any issues before sending them to a subscriber. An email that does not render correctly when opened in a subscriber’s inbox is certain to be immediately deleted.