Horizon: Three Out Of 10 Delete Cookies With Anti-Spyware Programs
Cookies have taken center stage in the online ad industry since last March, when Jupiter Research shocked many with a report revealing that that 39 percent of consumers delete cookies at least monthly.
The Horizon study, scheduled for release this week, found that 70 percent of consumers use some form of anti-spyware software. Of that group, 79.5 report running anti-spyware programs at least once a week and almost half, 48.3 percent, use the programs to delete cookies.
Separately, InsightExpress said last week that its research showed that that "the deletion of cookies [is] greatly exaggerated." InsightExpress reached that conclusion after asking respondents if they would be willing to delete cookies; half said they were, but only 35 percent of that group successfully did so.
Recent Online Media Daily Articles
-
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ...
Be the first to comment on "Horizon: Three Out Of 10 Delete Cookies With Anti-Spyware Programs"
Leave a Comment