• by Amy Corr  @MediaPostOTL, February 14, 2017

Home Franchise Concepts (HFC), a series of direct-to-consumer brands in the home-related goods and services industry, tapped Milner Butcher Media Group (MBMG) as its media agency of record, charged with national communications planning, analytics and activation for its Budget Blinds, Tailored Living and Concrete Craft brands.

"Budget Blinds, Tailored Living and Concrete Craft are often thought of as the best-kept secrets in franchising," said Zach Rosenberg, president of MBMG. "Through our marketing efforts, however, we're looking to change that. Our new audio campaign launching nationally this month will leverage a full arsenal of analytics to provide ongoing campaign results and optimization."

Added Shirin Behzadi, CEO of HFC: "MBMG is the perfect fit for HFC thanks to deep experience working with retail and franchised-driven organizations, their ability to drive leads and a team of resident data analysts that can provide truly unique insights."