Lifetime Television ad sales vet Val Boreland joined Comedy Central on Monday as vice president, program and promotion scheduling. The former Lifetime vice president for scheduling, planning, and acquisitions will now oversee Comedy Central's program and promotion scheduling, which includes the network's VOD offerings. She will also work on long-term strategic planning at the channel and the launch of new digital platforms.
Boreland first came to Lifetime's sales department in 1994 and moved to the programming department a year later, helping launch channel features such as The Movie Network and Real Women. - David Kaplan