• by Amy Corr  @MediaPostOTL, February 21, 2017

Samsung Electronics Canada tapped TRACK DDB as its customer relationship management, data and analytics agency of record.

The agency is tasked with creating targeted, data-driven communication strategies that will forge stronger connections and engagement with Canadian consumers and influencers.

"We are excited to welcome TRACK DDB to our roster of agency partners, to further strengthen the Samsung customer journey with more targeted, dynamic messaging," said Mark Childs, chief marketing officer of Samsung Canada. "This partnership will help Canadian consumers get closer to the Samsung brand with personalized, timely experiences, innovation news and offers they're passionate about."