PIB Renews With TNS For Magazine Ad Tracking
Apr 26, 2005, 8:02 AM
TNS Media Intelligence and Publishers Information Bureau Monday announced an extension of their exclusive deal for compiling and verifying consumer magazine advertising data. Terms of the deal were not disclosed, but TNS will continue tracking consumer magazine advertising expenditures and occurrences. PIB will continue to issue the guidelines under which magazines must report advertising data. PIB will also continue to release monthly reports to the industry and press about monthly consumer magazine advertising performance, and post updated information about advertising revenue and pages on the PIB section of the MPA's site: www.magazine.org. -- J.M.