ABM Boosts B-to-B Ad Database, Makes It Timelier

  • April 26, 2005
American Business Media Monday announced changes to its B-to-B ad spending monitoring service, Business Information Network, it said would both make the reports timelier and would boost their database to 1,600 from 800 publications. Beginning in first quarter of 2005, the BIN reports will reflect 22 "super" SRDS markets comprised of all business-to-business books tracked by IMS, the auditor in the market, and PERQ for healthcare figures. -- J.M.
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