• by Amy Corr  @MediaPostOTL, February 28, 2017

IRONMAN, provider of endurance races and a Wanda Sports Holdings company, tapped Kwittken, an MDC Partners agency, to handle strategic corporate and consumer communications. The agency will enhance IRONMAN's U.S. public relations efforts, via elevated brand positioning, athlete stories, influencer engagement and event support in key markets.

IRONMAN joins Kwittken's roster of brands in the health, wellness and fitness category, which already includes Orangetheory Fitness, Cervélo, Zicam and PDI. The agency previously created work for Centerplate, DJO Global and its portfolio of DonJoy products.

"The foundation of the IRONMAN brand is the drive, ambition and relentless spirit of our athletes," said Christopher Stadler, chief marketing officer for IRONMAN. "Kwittken shares and embodies that spirit, providing us with an amazing opportunity to engage and inspire new athletes through creative and dynamic storytelling."