Former AOL Honcho Lands At Yahoo! Media
"The Yahoo! media group is creating the primary place for consumers to discover, create, share, and enjoy these exciting new experiences, and I am thrilled to be part of the team making it happen," Hardin said in a statement.
The appointment of Moore, and now Hardin, feeds speculation among industry watchers about Yahoo!'s intentions as a media content provider. Yahoo!, headed by former Warner Bros. co-chair Terry Semel, has made a number of moves signaling an interest in original content, including hiring Braun and announcing plans to set up shop in Santa Monica.
Hardin, 43, left AOL in February, where he served as senior vice president of broadband. In this position, Hardin led development of the "AOL for Broadband" service experience, in addition to home networking business requirements, broadband advertising development, and the extension of the AOL broadband service "Beyond the PC."
Hardin has broad experience in the areas of online entertainment and programming. He spent seven years working with NBC, where he served as executive vice president, chief product officer, and group general manager for NBC Internet. At NBC, Hardin was responsible for all product and programming, design and usability, and research. While at NBC Entertainment, Hardin, as vice president and executive producer of NBC Digital Productions, oversaw both online content and enhanced-television services.
"Shawn's broad experience across the Internet, entertainment, film and television industries provides a unique perspective that will make him a valuable member of our management team," Lloyd Braun, former ABC Television chair, said in a statement. "His long-standing relationships and creative background are well-suited to helping Yahoo! be a valuable, innovative partner to media companies as we work to develop the next generation of online content."
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Former AOL Honcho Lands At Yahoo! Media"
Leave a Comment