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ITV Posts First Fall In TV Ad Revenues Since 2009

  • Campaign, Wednesday, March 1, 2017 6:17 AM

ITV has reported its first fall in annual advertising revenues since the 2009 recession but stronger production revenues helped its pre-tax profit rise 4% to GBP847m. The UK's biggest broadcaster blamed economic uncertainty for the 3% drop in ad revenue to GBP1.67bn over 2016 and is forecasting a 6% drop for the first four months of this year.

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