NEW! Augmented Reality Love Balloons Are In The Air, Promoting BAMPFA Exhibit

by Amy Corr @MediaPostOTL, March 1, 2017

To celebrate the 50th anniversary of the Summer of Love, the Berkeley Art Museum and Pacific Film Archive (BAMPFA) is bringing the spirit of the '60s into the tech age with "Free the Love," an augmented reality app launching with its new exhibition, "Hippie Modernism: The Struggle for Utopia."

Created by Adobe and Goodby Silverstein & Partners, the free app lets people in the Bay Area release augmented-reality "love balloons" into the air, with personal messages of peace and love. Using a phone's camera, people can search the skies for love balloons released by others. The balloons will remain geolocatable throughout 2017.

The app's layout was inspired by pieces of art in the Hippie Modernism exhibit, several of which are featured in the app's "Love Tour." Locations on the tour include Wurster Hall on the UC Berkeley campus, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, to name a few.

ad campaign, applications, apps, augmented reality, creative, mobile

Next story loading