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BT Boss Says Sports Rights Price Rises Must End

The chief executive of BT has said that rampant inflation in TV sports rights must come to an end, as the telecoms giant takes on rival Sky in the GBP1bn-plus battle for Champions League football. First-round bids for Champions League rights are understood to have been submitted this week, with governing body Uefa aiming for an up to 30% increase from the new deal.

Read the whole story at The Guardian »

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