NEW! Milk: The Perfect Beverage Post-Workout

Milk does a body good, so it's OK to enjoy a cold glass on a daily basis.

Dairy Farmers of Canada launched a TV campaign that embraces milk as a reward following a spirited game of ice hockey, or anything in general. "Hockey," part of the "Pour A Tall Cold One" campaign, begins on a icy pond, with a easygoing game of hockey. The ad plays like a commercial for a beer brand. When the game concludes, the men head to their local dive hangout to drink cold glasses of milk. "It doesn't get any better than this," says one eager milk drinker.

DDB Canada Toronto created the campaign.

advertisement

advertisement

Next story loading loading..