Around the Net
Google Admits To Needing To Work Harder With Advertisers On Brand Safety Education
- Campaign, Monday, March 6, 2017 6:20 AM
Ronan Harris, the managing director of Google UK, said it was "working closely" with advertisers, following revelations in The Times last month about how ads from big brands had appeared in front of jihadist videos and other unsuitable content on YouTube. Critics have blamed programmatic media-buying for ads appearing in inappropriate places.
