• by Sara Guaglione , March 6, 2017

New York Media has named Avi Zimak Chief Revenue Officer and publisher. He replaces Larry Burstein, who announced last November that he was stepping down after 13 years in the role.

Zimak joins New York Media from content-recommendation company Outbrain, where he was VP and general manager of the Americas.

He starts his new position March 20.

In his new roles at New York Media, Zimak will oversee sales and partnerships across the company’s portfolio of brands, which include New York Magazine, Vulture, the Cut, Grub Street, Science of Us, Select All and the Strategist.

Zimak will also be in charge of growing revenue and expanding the company’s advertising offerings, focusing in particular on branded content, video, mobile and programmatic, according to a statement from the company.

Before joining Outbrain in 2012, Zimak spent 15 years in sales and management positions at magazine publishing companies, including Hearst and Condé Nast.

“The role of journalism is more vital than ever, and there could not be a more exciting time for me to be re-entering the publishing ecosystem,” Zimak stated.