• by Amy Corr  @MediaPostOTL, March 6, 2017

I belly laugh each time I watch this ad -- and given the media buy, I laugh often. HARIBO launched "Boardroom," where company execs discuss their love for HARIBO Gold-Bears. The kick is the adults have kid voices, which makes this entire ad a riot.

Running in the U.S. and U.K., the 30-second spot looks serious, with well-dressed execs seated in a conference room. But with the first open mouth, an adorable kids' voice emerges, setting a lighthearted, can't-keep-a-straight-face tone, while you watch the adults light up with joy when discussing the colorful gummy bear snacks.

My favorite line: "The red one is more gooder to me 'cause it tastes like berries." Oh, to be young again. UK-based Quiet Storm created the campaign.