• by Jess Nelson , March 7, 2017

Data management company RedPoint Global announced the release of a new customer data and communications hub on Monday to help brands align marketing with customer expectations. 

The new RedPoint Customer Engagement Hub (CEH) aims to help brands and organizations build customer engagement by orchestrating communication in real-time based on a unified customer profile. The new solution combines RedPoint’s customer data platform with its real-time customer interaction platform to optimize customer communication.

RedPoint Global’s customer data platform integrates information from a plethora of sources, including structured and unstructured data, and then applies machine-learning algorithms to available customer analytics. Communication across digital and traditional channels is then streamlined from a single database, helping marketers deliver more personalized and less redundant marketing material.

Email is ubiquitous, so competition is fierce in the inbox. Marketers can benefit from delivering messages that meet the expectations of their subscribers, and consumers expect relevant material that is not overly repetitive.

A fifth of the 2,400 consumers polled by MarketingSherpa in its Customer Satisfaction Research Study asserted that irrelevant and repetitive emails were reasons they were likely to unsubscribe from an email list. Thirteen percent of consumers responded that receiving the same ads in digital and print form would drive them to disengage with a brand’s email marketing.  

The RedPoint Customer Engagement Hub solution is now available and can be deployed in the cloud on Microsoft Azure or Amazon Web Services (AWS), as well as in a private cloud on-premises or a hybrid combination.