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News UK Says Marketers Must Hold Facebook And Google To Account

Publishers must do more to prove their worth to advertisers and show they are worthy of the “digital pound,” says News UK’s CMO for The Times and Sunday Times. When asked whether brands such as Facebook and Google are doing enough to battle these issues, Newman says that “everyone can do better,” but that more marketers should hold Facebook and Google to account.

Read the whole story at Marketing Week »

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