• by Larissa Faw , March 8, 2017

Chase for Business and Droga5 are showcasing a real-life tale of success as part of a new campaign to promote the Chase Ink Business Preferred Card and demonstrate how any small business can offer the next big thing.

The concept introduces Mark Isreal, the creator of The Ripple and owner of Doughnut Plant. He used his 80,000 points earned from using his Ink card to fund his innovation: a donut, within a donut, within a donut. 

The points enabled purchasing the key supplies and materials needed to experiment, refine, and ultimately master the most ambitious Doughnut Plant offering to date. The spot ends with the voiceover asking "what you will do with your points?"

The campaign first debuted in mid-January with 30- and 15-second spots to introduce Isreal and his Ripple doughnut concoction followed by “The Ripple Effect” video that further details his experience.

Isreal was an ideal candidate to align with this campaign given his background as an innovators and his strong social following, the agency said. Droga5 and Chase worked to identify a business owner that frequently uses Chase Ink for his business and was willing to use the rewards he earned from the card on the creation of a new product, and let Chase film his experience.

This campaign will also roll out in print, digital, sponsored online content and broadcast throughout the year.

Droga5 has worked with Chase for Business along with other Chase units since summer 2015.