ClickPick: Mediwire
Aiming to fill the need for quality online content, Advanstar Medical Economic's Mediwire stands ready to provide niche content in Advanstar's case, information for medical professionals that can be readily syndicated to any of the 15,000 medical information sites, where medical professionals already congregate. Advanstar Medical Economics, a division of Advanstar Communications, owns 21 health care publications, which it has compiled into a large library of articles on medical topics of every stripe.
Rather than creating yet another health portal, Advanstar has signed a deal to syndicate these articles to other health sites. "The major players of professional health sites are destination sites. Nobody syndicates a professional network that reaches across multiple sites," says Rafael Cosentino, general manager for online business development at Mediwire. "The destination model is very expensive. We're not going to spend a penny on marketing to health care professionals; we're just going to be plugged in."
The database of articles, which includes 36 health care categories, are made searchable on the partner site pages, and rebranded to match the look and feel of the partner site. In March, Advanstar launched on over 105 sites, plus its own 25 health care pages catering to knowledgeable professionals, but also appearing on more mainstream sites like Yahoo! Health.
Cosentino says that Advanstar is in talks with government agencies and other large-scale health care industry groups.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "ClickPick: Mediwire"
Leave a Comment