'The Wetter The Weather, The Better The Butter,' Says Kerrygold

by Amy Corr @MediaPostOTL, March 15, 2017

With St. Patrick's Day almost here, let's take a trip to the Emerald Isle, where, spoiler alert: It rains often.

For Kerrygold butter, that's considered a "Perfect Day." The ad begins with a handsome man biking to work. It's pouring out, yet the man is happy as a clam. He passes young girls in their bathing suits, a wedding, and old men reading the newspaper. Everyone is soaked but stoked.

The man arrives at a farm, where he seductively says: "Morning, ladies." He's talking to a meadow of cows, because "the wetter the weather, the better the butter."

Karmarama created the campaign, directed by The Bobbsey Twins From Homicide.

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