Around the Net
PSA Group Calls GBP500m Global Media Review
- Campaign, Thursday, March 16, 2017 8:02 AM
PSA Group is expected to consolidate its media business into a single group as it seeks a more consistent marketing approach. The French car company currently uses Havas and OMD for media planning and buying. Both agencies handle about ten markets each. Havas looks after France, Spain, Latin America and other markets. OMD oversees the UK, Germany and Italy.
