Around the Net
Is Choosing The Big ESP Always The Right Choice?
- Marketing Land, Friday, March 17, 2017 9:23 AM
When selecting an ESP, the choices are a single-point provider of email solutions or a partner that offers several solutions that are often rolled up into a giant marketing automation platform. You should be leery of these extended-solution families. In an SAP study of B2B buyers, 52% said the biggest risk of getting a purchase wrong is wasting company money.
